“BAGEL IS THE TENNIS MAGAZINE CHARTING THE SPORT’S THRILLING NEW WAVE”

BAGEL is an independent tennis magazine exploring modern tennis culture, community events, fashion, and storytelling.

We capture tennis as it exists today; diverse, creative, social, and deeply connected to popular culture, presenting the sport in a contemporary light through graphic design, photography, style, and original editorial.

Founded in London and globally minded, BAGEL sits at the intersection of tennis, culture, and community, covering everything from grassroots tennis and local court culture to the pro tour, as well as fashion shoots, coaching insights and tennis travel.

A Modern Tennis Magazine

BAGEL redefines what a tennis magazine can be. Alongside long-form features and interviews, we document tennis’s relationship with fashion, art, music, and design. We’re reflecting the changing face of the sport, spotlighting new voices, communities and creatives shaping modern tennis culture. We’re here to tell the stories that traditional tennis media often overlooks.

Community Events & Culture

Beyond publishing, BAGEL is actively involved in tennis community events. We organise tennis gatherings, pop-ups and collaborations that bring players, creatives and fans together. Through these tennis events, we connect the sport to real communities, making tennis more accessible, social and culturally relevant.

London-Based, Globally Connected

BAGEL is based in London, one of the world’s most diverse and influential tennis and cultural hubs. But we always maintain a global outlook. Our work spans cities, courts and communities worldwide, reflecting tennis as an international sport with local identities.

The BAGEL Team

BAGEL is led by editor Stuart Brumfitt (Fantastic Man, GQ Style, The Face, i-D), and LTA tennis coach Julian Cirrone, plus a network of writers, photographers, designers, and contributors from across the tennis and creative worlds.

Join the Journey

BAGEL exists for players, fans, and creatives who believe tennis is more than results and rankings. Through editorial, events, and community, we’re building a new vision of what a tennis magazine and culture can be. Join us!